Summer 2018: Season of the Minimalist Maximalist

If there’s one thing we’ve learned from our new Natural Icon lashes, it’s that you don’t always need a lot to truly pop. That’s what MM is all about.

Hot Tips

Welcome to the V-LUXE Réal Mink 3D collection

We’ve been working on one of our fluffiest, most stunningly beautiful collections to date and we’re excited to finally announce that it’s here!

What's New

Beauty by Hayley Q&A

To celebrate the release of our brand-new (and super fab!) Iconic Collection, we chatted beauty, life and lashes with makeup maven Beauty by Hayley.

Hot Tips

The making of an Icon

Our Iconic Collection is a year in the making and we’d like to officially dedicate it to all of you!

What's New

The dresses behind our V-LUXE Silk Chiffon Collection

All the glitz and glam of award season in Hollywood has got us thinking about the stunning dresses that inspired our V-LUXE Silk Chiffon Collection.

Hot Tips

Different eye shapes & lashes to match

We’re talking helping you discover your eye shape and the looks and lashes that work best for you.

Hot Tips

New Year’s resolutions done right

If you’re looking for a little 2018 resolutions inspo, here are our top 5 suggestions!

What's Hot

Work your holiday look

It might be freezing and snowy out, but we don’t care – ‘tis the season bring it! Here are a few of our fave looks for the holidays!

Hot Tips, What's Hot

Instagram beauty babes try our brand-new collection

When we created our V-LUXE Silk Chiffon Collection, we couldn’t wait to see what our glam fam would do with them!

What's Hot

Introducing the V-LUXE Silk Chiffon Collection

New collections are a pretty big deal around here. The V-LUXE Silk Chiffon Collection is one of our most stunning to date.

What's New

Thania Gonzalez Q&A

We chatted with Thania Gonzalez, well known in the YouTube world for her in-depth beauty tutorials and I-want-her-look looks.

Hot Tips

Halloween Looks & Lashes

It’s that time of the year when all the fab-est ladies are putting the details of their most head turning looks together, right down to the lash. We’re here to help.

Hot Tips
See more