Tips for lash newcomers

We’re here to help ease lash newcomers you into the process with a few beginner need-to-knows. Let’s do this!

Hot Tips

Shhh… your new secret to smudge-proof brows

You know it and we know you know it… eyebrows 👏 are 👏 life 👏. To add to the fun, soon we’ll be releasing a brand-new addition to your brow game – the Eyebrow Top Coat.

What's New

New products to bring the spa to you

Our new Spa Collection is our way of helping you soothe, polish, relax, rejuvenate and put your very best eye forward.

Hot Tips, What's New

From Lash to Toe

Planning your look from your lashes to your feet is the best way to make the most of your time, your wardrobe, your luggage space, and your morning snooze time.

Hot Tips, What's New

What’s new: Knot Free Trio

We’re super excited to present our brand-new Knot Free Trio. We’ve worked to offer you the most flattering and natural-looking lash experience that lets you control your level of ‘slay’.

What's New

Beauty babe inspo to help you slay summer

We’ve been on the lookout for our fave summer vibes by some of our most loved beauty babes who are out there rocking their very own gotta-have-it looks.

Hot Tips

Summer 2018: Season of the Minimalist Maximalist

If there’s one thing we’ve learned from our new Natural Icon lashes, it’s that you don’t always need a lot to truly pop. That’s what MM is all about.

Hot Tips

Welcome to the V-LUXE Réal Mink 3D collection

We’ve been working on one of our fluffiest, most stunningly beautiful collections to date and we’re excited to finally announce that it’s here!

What's New

Beauty by Hayley Q&A

To celebrate the release of our brand-new (and super fab!) Iconic Collection, we chatted beauty, life and lashes with makeup maven Beauty by Hayley.

Hot Tips

The making of an Icon

Our Iconic Collection is a year in the making and we’d like to officially dedicate it to all of you!

What's New

The dresses behind our V-LUXE Silk Chiffon Collection

All the glitz and glam of award season in Hollywood has got us thinking about the stunning dresses that inspired our V-LUXE Silk Chiffon Collection.

Hot Tips

Different eye shapes & lashes to match

We’re talking helping you discover your eye shape and the looks and lashes that work best for you.

Hot Tips
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