Beauty by Hayley Q&A

To celebrate the release of our brand-new (and super fab!) Iconic Collection, we teamed up with makeup maven Beauty by Hayley to find out how she got into the business, who her beauty icons are, and what she thought of the new collection. (Spoiler alert: she loved it!)

How did you get into creating makeup how-to vids?

I was about 18 when I was getting super into makeup and I knew I wanted to do something within the field. I wasn’t crazy about the scheduling you deal with as a makeup artist, and people were always asking me for makeup tips and how I created my looks. After hearing this enough, it was actually my boyfriend who pushed me to create and Instagram for everything beauty. From that point on, I was hooked!

What’s been the best thing about the journey so far?


Honestly the people I have been able to work with and meet has been such an amazing experience. I’ve made great friends and I’m making more every day. My followers are all so sweet, and I am so lucky to have so many amazing people supporting me.

What do you love most about what you do?

I love the fact that I get to wake up every single day and look forward to working! This is my dream job, and the fact that I can make my own schedule and do something so fun is priceless to me. I love always trying out new products and tools as well!

Who are a few of your beauty icons?

I love Carli Bybel and Haifa Wehbe. Carli was such a trailblazer in the beauty blogging community and Haifa always has such inspiring and beautiful makeup looks.

What are you top-five beauty must-haves?

My top five beauty must haves are a beauty oil, beauty blender, I-Envy Iconic Collection lashes, liner, and facemasks!

What are some of your favorite looks right now?

I’ve been loving a minimalist look – dewy skin, bronzed contour and eye makeup, with super soft but dramatic lashes! It got super popular in the past year, and it’s pretty much all I wear on an everyday basis.

You were one of the first people to try our Iconic Collection! What are your thoughts?

YES! How exciting! The lashes were all so amazing; I’ve actually tried each pair! I love that they are comfortable on the eyes, give the look of a silk or mink lash, and are so affordable on top of all that. They are the complete package. I’ve been raving about them to everyone since trying them.

Glam Icon are my overall favorites. I love the range of drama they give, and that they can go with any night out or fancy look. The Chic Icon lashes are all so different, but definitely give your eyes an intense and gorgeous edge. They’re perfect for days when I have just a liner or even a smoky eye. They’re so versatile and look killer on. Out of the three, I’ve definitely been wearing Natural Icon the most though. They really are perfect for everyday wear and they range from semi-dramatic to super natural, so you can have a lash with however you are feeling that specific day. They are so, so comfortable, I forget I even have them on.

Join Hayley and our glam fam on Facebook and Instagram and share your looks with us by tagging #ienvybykiss